Collections
-
GRAND CENTRAL
Founded on a deep reverence for Western artistry, by founder Edgar Alvarez , Grand Central seamlessly merges heritage with modern craftsmanship in its elevated collection of boots and hats. Each pair of boots is expertly fashioned in Mexico by multi-generational artisans using premium leather from Chile and Brazil, finished with a Goodyear welt for lifelong wear. A sneaker-inspired sole provides unparalleled comfort without sacrificing style, while our hats—handmade in Santa Barbara—reflect the same meticulous dedication to artistry. As we evolve, we remain faithful to our roots, expanding our range of everyday and special-occasion pieces that celebrate quality and innovation.
Industry Allies is proud to be serving as the head of Commericial for Grand Central helping it navigate its approach to branding, merchandising, operations and sales for the Global Market.
-
VAYRE
VARE (pronounced VAY-R) is a contemporary brand redefining modern femininity with a focus on sustainability. Founded in 2021, VARE offers seasonless, highly wearable collections inspired by nature, architecture, and art. Our designs celebrate elegance while prioritizing sustainable practices, utilizing recycled fibers and partnering with ethical manufacturers in Italy, Portugal, and Turkey to reduce our carbon footprint.
Led by founder Kris Gooja, a seasoned designer with experience at Calvin Klein, Ralph Lauren, and Nordstrom, VARE combines expert craftsmanship with a commitment to environmental and social responsibility. With a sharp eye for minimalist design and a passion for fair trade, Kris ensures each piece delivers timeless style and purpose-driven quality. At VARE, we aim to inspire customers who value both beauty and sustainability.
Industry Allies is proud to be serving as head of Commercial for Vayre as it prepares to relaunch in the Global Market. Stay tuned to hear more about Vayre.
